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主辦 Organiser

2024

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無限感官饗宴

21st March - 20th April,2024 
Hong Kong & Macau

International
Fragrance
Festival

國際
香水節

Event Details

Inaugural

International
Fragrance Festival

International Perfume Day on March 21st each year resembles a sensory feast that highlights the significance of perfume in our lives. In order to promote cultural exchange among international perfume brands and celebrate International Perfume Day, Eternal Group, a leading figure in the perfume industry, will launch the "International Fragrance Festival" from March 21st to April 20th, 2024. In collaboration with 19 renowned international perfume brands, they will host the inaugural "ETERNAL Sensory Journey 2024," inviting perfume enthusiasts and seasoned fragrance connoisseurs to embark on a scented voyage that embraces a taste for a fashionable lifestyle. Additionally, the event will join hands with Cosmart, a media member platform (operated by South China Morning Post Publishers Limited), to organize the "Perfume Sensory School" and host the first "Perfume Art Gala 2024."

Participants will not only gain in-depth understanding of the stories and characteristics of various international perfume brands but also enjoy exclusive perfume experiences and mysterious privileges. While actively promoting cultural exchange in the art of perfume, the event also introduces the "ETERNAL Perfume Bottle Recycling Program" to promote environmental protection and fulfill social responsibility. Whether you are a fashion enthusiast seeking freshness and comfort or longing for luxurious taste, this event will open the door to the world of perfume for everyone. This is a rare opportunity not to be missed. Join us and celebrate this annual event in the perfume industry with numerous perfume enthusiasts!

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Activity (1) 

Eternal

Sensory Journey
2024

The first event of the "International Fragrance Festival" is the "ETERNAL Sensory Journey 2024," which marks the first collaboration between the organizers and 19 international perfume brands. The event spans one month, from March 21st to April 20th, 2024, offering various activities as part of the fragrance journey. Participants can collect journey stamps by participating in designated experiential activities and will also receive a complimentary sample of perfume.

Hong Kong: For the fashion series brands, participants will undergo a fragrance personality test to determine a perfume that suits their personality. They will then receive the chosen perfume sprayed on a scented stone as a gift. The lifestyle series brands will provide a fragrance layering experience, allowing participants to freely combine two perfumes and spray them on an aromatic crystal stone, which serves as a memento as the scents evaporate. The luxury series brands offer different experiential activities, including personalized consultations by professional perfume advisors for Creed and Santa Maria Novella. Memo Paris combines perfume with tea fragrance, offering a tea pairing experience that intertwines the senses of smell and taste. Notably, Dolce&Gabbana Beauty presents an experiential activity using augmented reality (AR) games to immerse participants in a virtual world and explore perfume ingredients.

Macau: The "ETERNAL Sensory Journey 2024" will take place simultaneously. Whether it's fashion, lifestyle, or luxury series brands, each brand will provide personalized consultations with professional perfume advisors to ensure you have the most perfect experience. Let our expert team provide you with valuable advice to explore the highlights of various global brands in the "ETERNAL Sensory Journey 2024." Let's immerse ourselves in this unforgettable fragrance journey and enjoy unique sensory experiences!

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Participation Method:

Hong Kong: Individuals interested in participating in the event can visit designated perfume counters or stores on March 21, 2024, and make any purchase. By registering as an Eternal Club member, they will receive a complimentary "ETERNAL Sensory Journey" passport.

Macau: Interested in participating in the event can visit Memo Paris at The Venetian Macao and make any purchase between March 21 and April 20, 2024. By registering as an Eternal Club member, they will receive a complimentary "ETERNAL Sensory Journey 2024" passport.

Terms & Conditions:

  • Gift quantities and participant numbers are limited and available on a first-come, first-served basis.

  • Offers are subject to terms and conditions.

  • The aforementioned activities are only available at designated perfume counters or stores of the participating perfume brands.

Participating Fragrance Brands

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Hong Kong: The event includes various internationally renowned perfume brands. The fashion series brands, including Anna Sui, Coach, Dolce&Gabbana Beauty, Ferragamo, Furla, Jimmy Choo, Kate Spade New York, Lalique, Lanvin, MCM, Moncler, Montblanc, Santa Monica, and Van Cleef & Arpels, have counters located at SOGO Causeway Bay and Langham Place in Mong Kok. Additionally, the lifestyle series brands, 4711 and Clean, have counters at Harbour City LCX in Tsim Sha Tsui. The luxury series brands, Creed, Memo Paris, Santa Maria Novella, and Dolce&Gabbana Beauty, participate in the event, with Santa Maria Novella having a dedicated store at K11 MUSEA in Tsim Sha Tsui, offering unique perfume experiences.
 

Macau: The event includes various internationally renowned perfume brands. The fashion and lifestyle series brands, including 4711, Anna Sui, Clean, Coach, Dolce&Gabbana Beauty, Ferragamo, Furla, Jimmy Choo, Kate Spade New York, Lalique, Lanvin, MCM, Moncler, and Montblanc, have counters at Eternal Perfume Counter on the 1st floor of Macau New Yaohan. Additionally, the luxury series brand, Memo Paris, located at Shop 941A on the 3rd floor of The Venetian Macao Shopping Center, also participates in the event.

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Activity (2) 

Perfume
Sensory School

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Seats
20

The second event of the "International Perfume Festival" is the exclusive collaboration between Eternal Group and Cosmart Media Member Platform (a comprehensive member activity platform under South China Morning Post Publishers Limited). They present the "Perfume Sensory School." Cosmart members are sincerely invited to participate in this rare opportunity of a perfume sensory workshop. Under the careful guidance of the founder of Cinquieme Sens Hong Kong, the Hong Kong branch of the Perfumery School in Paris, participants will experience the mysteries of blind scent testing, delve into knowledge related to perfumes, and listen to captivating stories behind selected international perfume brands. Upon completing the workshop, each participant will receive an "ETERNAL Sensory Journey 2024" passport and a certificate of participation, marking the beginning of the "ETERNAL Sensory Journey 2024." With this passport, participants can visit designated perfume counters or stores during the specified period, participate in exclusively arranged experiential activities, collect journey stamps, and receive an additional privilege of a perfume sample as a gift.

ParticipatingMethod: 

Interest party who wants to participate in the workshop can register on the Cosmart member platform between March 19, 2024, and March 25, 2024.

Details:

Date:3rd April 2024

Time:18:30 – 20:00

Venue:Faye, 25/F, California Tower, 30-32 D'Aguilar St, Central

Content:

  • The concept of traditional French perfumery.

  • The fascinating history and stories behind international perfume brands.

  • Highlights of major fragrance categories, including ingredients, fragrance notes, and perfume samples.

  • Mini-games that allow you to better understand and experience different fragrance categories.

Terms & Conditions: 

  • The above event is co-organized by Eternal Group and Cosmart. Participation in this event is subject to the terms and conditions of Cosmart membership. Please carefully read the relevant terms and conditions on the Cosmart website for more details.

  • The number of participants and the quantity of gifts for the event are limited and available on a first-come, first-served basis. The offers are subject to the terms and conditions.

  • The above event is limited to designated perfume counters or stores of participating perfume brands.

  • Eternal Group and the participating perfume brands reserve the right to modify the terms and conditions at any time without prior notice.

  • In case of any disputes, Eternal Group reserves the right of final decision.

About the Education Partner:

At Cinquième Sens, we believe in the transformative power of scents – extraordinary scents that can conjure long-forgotten memories. Scents that transport us to another time and space. Cinquième Sens has been creating perfumes since 1976, but we haven’t stopped there. We are also an educational institution that strives to equip you with the expertise and skills required to become a true perfume connoisseur. Join us, perfume lovers, on this journey of exploring the world of olfactory pleasure.

Founded in 2014, Artisenses is the first professional team in Asia dedicated to delivering innovative scent marketing solutions. With over 15 years of experience in the fragrance industry, founder John Paulo and his team aspire to tell your brand story through scents - to bring your brand to life and create commercial value for your business with creative fragrance applications. Let the scent speak for you. Artisenses is here to mark the beginning of your brand’s olfactory journey.

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Eternal

Perfume Bottle
Recycling Program

Activity (3) 

Environmental conservation has become an increasingly global focus. In line with the International Perfume Festival, Eternal Group has decided to launch the "ETERNAL Perfume Bottle Recycling Program" to respond to this trend and address waste issues. The program aims to raise public awareness of the importance of cherishing Earth's resources and inspire perfume enthusiasts to participate in environmental conservation efforts, together creating a better environment. From March 21 to April 20, 2024, Eternal Group will initiate the "ETERNAL Perfume Bottle Recycling Program." Participants can bring empty perfume bottles of any brand to designated perfume counters to participate in the recycling program and enjoy instant shopping discounts. With a minimum purchase of HK$500 at the designated perfume counters, participants will receive a HK$100 shopping discount voucher.

The designated perfume counters
participating in the recycling program are as follows:

CWB Sogo B1
Eternal Fragrance Counter
MK Langham Beauty
Eternal Fragrance Counter
TST Ocean Terminal LCX
House of 4711 & Clean Fragrance Counter

Terms & Conditions:

  • Each product as recycled, participants will receive a shopping discount voucher which can be used during the same shopping transaction. The discount voucher can only be used once.

  • The shopping discounts obtained through participation in the recycling program will be subject to terms and conditions.

  • The shopping discounts are applicable only to regular-priced items.

  • Eternal Group and the participating brands reserve the right to update the terms and conditions at any time without prior notice.

  • In case of any dispute, Eternal Group reserves the right of final decision.

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Fragrance Art
GALA 2024

Activity (4) 
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On the evening of April 20, 2024, the fourth stop of the "International Fragrance Festival" will take place at Faye Rooftop Bar in Lan Kwai Fong, Central. Eternal Group will host the "Fragrance Art Gala 2024," a themed perfume party. Faye Rooftop Bar, located on the top floor of California Tower, offers breathtaking city views and is renowned for its stylish decor and artistic ambiance, attracting trendsetters and socialites in the city.

As the night falls, guests can savor fine wines while dancing to the beats of music. On this special evening, attendees will receive exclusive perfume goodie bags* of the "International Perfume Festival". Let's come together and indulge in a memorable night filled with art and sensory stimulation, enjoying the delightful combination of exquisite wines and the intoxicating allure of perfumes.

*Terms and conditions apply.

Participation Method:

To participate in the "Fragrance Art Gala 2024," please go directly to Faye Rooftop Bar after 9 PM on April 20, 2024.

For participants who wish to receive the "International Fragrance Festival" goodie bag*, all you need to do is register as a member of the "International Fragrance Festival" using the on-site QR code. Show the replied email of successful registration to our reception staff, and you will have a chance to receive the "International Fragrance Festival" goodie bag*.

Food and beverages at the party will be available for purchase at your own preference and expense.

*Terms and conditions apply.

Details:

Date:20 April 2024

Time:21:00 – 00:00

Location:

Faye, 25/F, California Tower,
30-32 D'Aguilar St, Central

Terms & Conditions

  • The event venue is provided by Faye and is subject to relevant terms and conditions.

  • Gift quantities are limited and available while supplies last. Discounts and offers are subject to terms and conditions.

  • Eternal Group and the participating perfume brands reserve the right to modify the terms and conditions at any time without prior notice.

  • In case of any disputes, Eternal Group reserves the right of final decision.

Supporting Organization

Organizer:

Platform: 

Venue Sponsor:

Other Partners:

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Participating Fragrance Brands (In alphabetical order) :

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有關 「國際香水節」International Fragrance Festival

「國際香水節」是由香港香水業界的翹楚發起的年度活動。國際香水節為香港國際香水協會的年度洞活動,於3月21日至4月20日期間盛大舉行,吸引鑑賞家和愛好者參與這場獨特的香氛藝術盛宴,超越感知的界限。與我們一同踏上這場迷人的冒險,見證香水領域中創新、創意和魅力的和諧融合。我們的願景是培育和豐富市場中的香水文化,同時提升市場對香水、品牌、故事和文化意義的理解。通過推動這個文化節慶,和精心策劃香水工作坊和活動,一眾香水愛好者與資深香水用家皆可透過獨特的沉浸式體驗,深入了解各香水國際品牌的故事與文化知識。

 

About International Fragrance Festival:
International Fragrance Festival, a prestigious campaign spearheaded by a consortium of esteemed industry leaders in Hong Kong's perfumery market. This is an annual activity of International Fragrance Foundation of Hong Kong. the International Fragrance Festival will grace Hong Kong and Macau from March 21st to April 20th, beckoning connoisseurs and enthusiasts alike to an exclusive celebration of olfactory artistry, where the boundaries of perception are transcended. Embark on this captivating odyssey with us and witness the harmonious fusion of innovation, creativity, and allure within the realm of perfumery. Our vision is to cultivate and enrich the fragrance culture within the market, while elevating the collective understanding of fragrances, brands, narratives, and cultural significance. By inaugurating this illustrious festival, we aim to curate a series of captivating fragrance workshops, each offering a distinctively immersive experience and imparting a wealth of knowledge.

有關香港國際香水協會

香港國際香水協會由 Eternal Group 於2024年成立,致力利用香氣的變革力量,在香港充滿活力多元的文化格局中,培養社會的包容和凝聚力。通過擁抱香氣,跨越文化壁壘、啟發社會變革,促進共融。

 

About International Fragrance Foundation Hong Kong
The International Fragrance Foundation Hong Kong as established by Eternal Group since 2024, is committed to leveraging the transformative power of scents to foster social inclusion and cohesion within the vibrant multicultural landscape of Hong Kong. By embracing the power of scents to transcend cultural boundaries and inspire social transformation, the Fragrance Foundation Hong Kong aspires to become a leading voice and catalyst for inclusive growth within the dynamic city of Hong Kong.
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